Gracie Abrams trades stage drama for soft-focus intimacy—her latest Hourglass Cosmetics shoot leans into quiet glamour, with a halter whisper and undone waves.
There’s something arresting about restraint—especially when it’s worn with conviction. In her September 2025 campaign for Hourglass Cosmetics, Gracie Abrams doesn’t just pose; she inhabits a mood. The image, a close-up that feels almost voyeuristic, captures the singer-songwriter in a moment of cinematic stillness, where softness becomes the statement.
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