Simone Ashley Debuts Sleek Minimalism at IWC Schaffhausen Geneva 2025 • CelebMafia

In a sea of chrome and chronographs, Simone Ashley’s crisp white sheath and golden wristwatch whispered quiet power—luxury pared down to its most elemental form.

There’s something arresting about restraint—especially when it’s staged against the backdrop of high-octane indulgence. At the IWC Schaffhausen booth during Watches and Wonders Geneva 2025, Simone Ashley didn’t just attend; she recalibrated the room. While others leaned into spectacle, Ashley chose precision.

Her sleeveless white dress, cut close to the body with a subtle texture that caught the light like brushed silk, was a masterclass in architectural minimalism. The silhouette—clean, columnar, and utterly unbothered—evoked the kind of quiet confidence that doesn’t need embellishment. Though the designer remains unconfirmed at press time, the craftsmanship spoke to a lineage of refined tailoring, perhaps echoing the restraint of The Row or Jil Sander.

The lone accent? A gold wristwatch, presumably by IWC, worn with the kind of deliberate ease that turns branding into storytelling. No earrings, no clutch—just the timepiece, gleaming against her skin like a statement of intent. In a space dominated by luxury cars and mechanical bravado, Ashley’s choice felt like a counterpoint: elegance as engineering.

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