Jenna Ortega Unveils Noir Precision for Dior Beauty – 2025

Her nails, painted in a glossy black with a single star accent, echo the house’s signature tension: elegance with edge. The lighting is stark, cinematic—casting shadows that sharpen her cheekbones and turn the silver tube into a kind of talisman. The look is unmistakably Dior, but filtered through Ortega’s own brand of gothic glamour.

Confirmed in May 2025, Ortega was named Dior Makeup’s international beauty ambassador, under the creative direction of Peter Philips. The appointment aligns with her rising cultural cachet—thanks to roles in Wednesday, Beetlejuice Beetlejuice, and Death of a Unicorn—and her ability to embody a beauty that’s both audacious and introspective

The campaign’s styling is pared back: no earrings, no distractions. Just skin, shadow, and attitude. Her hair, worn down and sleek, frames the face like punctuation. The makeup? A study in contrast—matte lips, satin liner, and sculpted brows that feel lifted from a Tim Burton storyboard.

Culturally, the moment lands at the intersection of Gen Z minimalism and cinematic surrealism. Ortega isn’t selling lipstick—she’s selling a mood. And Dior, ever the master of reinvention, lets her lead.

Is this the new face of beauty—less polished, more personal?