Gigi Hadid Debuts Retro-Chic Vibe for Maybelline Campaign • CelebMafia

Gigi Hadid, in her latest Maybelline campaign, fused 70s nostalgia with modern edge—delivering a masterclass in effortlessly cool (and perfectly matte) street style.

Some campaigns are simply advertisements; others capture a mood. For Maybelline’s 2025 ‘Super Stay Matte Ink’ campaign, Gigi Hadid didn’t just sell lipstick; she sold a vibe, channeling a sophisticated, urban energy that felt both timeless and utterly of the moment. It was a look that defined effortless cool—a quiet rebellion against the polished norm.

The campaign imagery captured Hadid against a sun-drenched, urban backdrop, her style a calculated blend of retro charm and contemporary tailoring. She donned a structured, brown jacket with a textured, almost woven appearance, layering it over a classic polo shirt featuring bold, horizontal orange and white stripes. This unexpected pairing—a nod to vintage athleticism married with a polished outerwear piece—set the tone for a look that was both approachable and highly stylized.

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