Selena Gomez Unveils Rare Beauty Lip Gloss on Instagram

The post featured a close-up of the gloss itself—held in her hand, against a stark white backdrop, the shimmer practically vibrating through the screen. Gomez wore a beige knit and a silver ring, understated but intimate, like she’d just pulled the gloss from her own purse. The product? Beam, a peachy coral with gold and pink pearl, and Dazzle, a sheer blue laced with multicolored shimmer.

The glosses—available in six shades—are designed to hydrate, soften, and shine without stickiness. “I wanted to create a lip gloss that feels really good and has a ton of shimmer,” Gomez said in the official press release. And she delivered. The formula is cushiony, vegan, and dermatologist-tested, with a subtle peach scent that adds a sensory wink to every swipe.

But it wasn’t just about the gloss. The campaign, inspired by Gomez’s 2012 film Spring Breakers, featured surreal visuals: a pink ski mask-clad figure holding the gloss like contraband, a getaway golf cart gliding through moonlight. It was playful, rebellious, and unmistakably Selena.

Her rose water manicure—medium-length, almond-shaped, and glazed in sheer pink—matched the gloss’s jelly-like finish perfectly. It’s what beauty editors call a “sandwich look”: gloss on lips, gloss on nails, gloss on mood.