Sydney Sweeney Kérastase Campaign May 2025 • CelebMafia

Sydney Sweeney fronts the new Kérastase campaign, showcasing her signature style and the brand’s latest hair innovations.

Sydney Sweeney’s latest Kérastase campaign images capture a blend of effortless cool and classic elegance, showcasing two distinct looks that highlight her versatility. In the first image, Sweeney embodies a relaxed, undone aesthetic, leaning into a casual denim-on-denim ensemble. Her oversized denim jacket casually drapes off one shoulder, revealing a simple white tank top. This styling choice, coupled with wide-leg jeans and black closed-toe shoes, exudes a ’90s-inspired, laid-back vibe that remains highly relevant in contemporary fashion.

Her long, wavy blonde hair is the focal point, appearing full of volume and natural texture, a testament to the hair care brand she represents. The soft, diffused lighting and neutral background allow her natural beauty and the subtle textures of her outfit to shine, making the focus squarely on her and the implied health of her hair.

The second image, presented in striking black and white, offers a more refined and playful take. Sweeney is clad in a long-sleeved, high-neck black mini-dress, paired with classic black loafers. The monochrome palette emphasizes the sleek silhouette of the dress and the sheen of her shoes. Her posture, with one leg playfully bent, adds a dynamic and engaging quality to the shot, revealing her toned legs. Her hair, while still long and voluminous, appears slightly more structured, suggesting a polished finish. Both images cleverly integrate modern fashion sensibilities with a timeless appeal, effectively showcasing Sweeney’s ability to transition between casual chic and sophisticated allure, all while emphasizing the healthy, radiant quality of her hair, which is central to the Kérastase brand messaging.

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