Camila Mendes, celebrated for her roles in Riverdale and beyond, graced the Deadline Studio at SXSW in March 2025. Captured in a series of stunning portraits, Mendes exuded sophistication while promoting her latest project, Idiotka. Directed by Nastasya Popov, the film delves into themes of self-exploitation and the blurred lines between private and public personas in the digital age. Mendes plays Nicol, a reality TV producer who balances supporting the protagonist, Margarita, and leveraging her story for compelling content. During the session, Mendes shared her excitement about the film’s premiere and her passion for exploring complex characters. Her presence at SXSW not only highlighted her acting prowess but also her growing influence in the industry.
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