Demi Lovato, Grammy-nominated singer, named Bella Kitchen’s first ambassador, launching the space-saving Fits-Anywhere collection in October 2024.
Demi Lovato teamed up with Bella Kitchen in October 2024, stepping into her “Martha Stewart era” as the brand’s first ambassador. Announced on October 8, the collaboration unveiled Bella’s Fits-Anywhere collection—think air fryers and griddles that save up to 50% more space. Shot by director Maca Rubio, the whimsical 360-degree campaign shows Lovato cooking everywhere from roller coasters to outer space, per Ad Age. X lit up with fans loving her Surf-colored picks, tying into her 160M+ social following where she’s been dishing out food content. Bella, from Made by Gather, aims to declutter kitchens with affordable, chic appliances starting at $15. “They’re easy, fun, and I want them daily,” Lovato said. How’s she flipping the script from pop star to kitchen queen? Effortlessly, it seems.
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