Ariana Grande Hosts Sharpie Hello Event for One Direction Fans 2012 • CelebMafia

Ariana Grande joined Sharpie’s #SharpieHELLO event in 2012, celebrating One Direction’s US tour and honoring a teen’s charity work.

In November 2012, Ariana Grande took center stage at Sharpie’s #SharpieHELLO event in New York City, a celebration marking One Direction’s US tour kickoff. The event brought together passionate fans who created posters and messages for the band, with Grande helping craft bold designs to catch their attention. The highlight? A $10,000 donation to 16-year-old Katelyn Darrow-Eystad for her Hurricane Sandy relief efforts, paired with tickets to One Direction’s sold-out Madison Square Garden show. Grande, a self-proclaimed 1D fan, called the event “incredible,” praising the fans’ creativity and love for the band.

Sharpie’s campaign also included a Times Square billboard showcasing fan messages, cementing the brand’s connection to music and self-expression. Grande’s involvement not only highlighted her rising stardom but also her ability to connect with fans and support meaningful causes.

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