In a bold move for the new year, TAG Heuer has tapped Alexandra Daddario as the face of their 2025 campaign, highlighting the iconic Carrera watch. The actress, known for her roles in “Percy Jackson” and “The White Lotus,” brings a contemporary flair that resonates with the brand’s legacy of precision and elegance. Daddario’s appearance in the campaign is not just a testament to her versatility but also aligns perfectly with TAG Heuer’s vision of blending tradition with innovation. The images from the campaign reveal Daddario in various ensembles, each carefully curated to underscore the watch’s versatility—from formal to casual settings, demonstrating its suitability for every aspect of modern life. This partnership marks a significant moment in luxury watch marketing, where celebrity endorsement meets genuine product appreciation.
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