Maya Hawke headlines Prada’s Holiday 2025 campaign, photographed in a snowy forest with vintage cars, festive trees, and a series of looks styled with signature Prada handbags.
For the Prada Holiday Campaign 2025, Maya Hawke embodies cinematic storytelling through a series of fashion photoshoot vignettes staged in a snow-covered forest. The campaign blends high fashion styling with nostalgic winter iconography — vintage cars, evergreen trees, and icy landscapes — creating a styled shoot that feels both festive and editorial.
In one frame, Hawke leans against a vintage black car in a pink dress, accessorized with a green Prada handbag, the contrast between vibrant fabric and monochrome snow transforming the image into a beauty shot crescendo.
Another composition places her in the back of a red convertible, a Christmas tree spilling from the seats, styled in a dark jacket and skirt combination, with a pink Prada crossbody bag slung across her shoulder. The juxtaposition of luxury leather against rustic winter scenery injects fashion spread geometry into the narrative.
A third look features Hawke in a yellow cable-knit sweater, holding a red Prada handbag while leaning from a vintage green car. The styling balances cozy knitwear with bold accessory punctuation, turning the handbag into the editorial centerpiece.
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