Emily Ratajkowski pairs a blue-and-burgundy oversized knit with loose light-wash jeans, letting rolled cuffs and dense stripes sharpen Abercrombie’s relaxed denim message.
Emily Ratajkowski appears in Abercrombie & Fitch’s Denim Made Iconic Fall 2026 campaign, launched on July 30, 2026, in a seated portrait that reduces the styling to two substantial pieces. A striped oversized sweater supplies texture and color; loose light-wash jeans extend the same relaxed scale below.
The knit gives Emily Ratajkowski in relaxed Abercrombie campaign styling its dominant surface. Burgundy and narrow white bands cross a pale blue ground, breaking up the garment’s broad volume without making it visually busy. Long sleeves fall past the wrists before being turned back into thick cuffs, which gives the oversized shape a deliberate finish.
That cuff treatment matters because the rest of the sweater remains loose and unstructured. The ribbed neckline sits close, but the body drops away from the torso, creating folds that continue into the seated pose. A lifted hem reveals a small section of midriff, though the real emphasis remains on how the knit drapes rather than on the exposed spacing.
The light-wash jeans follow the same generous proportion. Their loose waistband and broad legs gather naturally across the chair, allowing the denim to look soft and lived-in rather than rigidly styled. The pale wash also keeps the lower half connected to the sweater’s cool blue base.
Photographed by Cass Bird, this celebrity fashion campaign succeeds through restraint. There is no outerwear, belt or statement accessory competing for attention; the texture of the knit and the volume of the jeans carry the full image.
The result feels relaxed without becoming vague because the rolled sleeves provide exactly the structure the silhouette needs.
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