Emily Ratajkowski adds a striped tie and oversized white shirt to Abercrombie & Fitch denim, giving the Fall 2026 campaign a relaxed menswear edge.
Emily Ratajkowski fronts Abercrombie & Fitch’s Denim Made Iconic Fall 2026 campaign, launched on July 30, 2026, in a SoHo look that borrows from menswear without becoming rigid. The decisive piece is not the denim itself, but the loosely knotted red-and-navy tie that changes how the entire outfit reads.
A medium-wash trucker jacket gives Emily Ratajkowski in downtown Abercrombie campaign styling a familiar outer frame through contrast stitching, chest pockets and relaxed sleeves. Beneath it, an oversized white shirt extends past the cuffs and remains partly untucked, preventing the tailoring references from becoming too formal.
The tie sits low and slightly loose against the open collar. Its diagonal stripes introduce the only strong pattern, while the red and navy tones connect naturally with the warm brick, dark awnings and Fanelli Cafe signage around the set. That relationship makes the SoHo location part of the styling argument rather than a decorative backdrop.
Wide-leg dark indigo jeans keep the lower half substantial. Their cuffed hems create a firm break above pointed black pumps, while a dark belt and rounded buckle sharpen the waist. The result avoids the usual fitted-jacket-and-slim-denim formula associated with preppy styling.
Photographed by Cass Bird, this celebrity fashion campaign works because the pieces retain their original codes while being worn with deliberate looseness. The shirt remains crisp, the tie remains recognizably formal and the denim remains practical, but none of them behaves exactly as expected.
The strongest detail is the tie because it turns a double-denim look into a convincing downtown uniform.
Share what you think