Emily Ratajkowski builds Abercrombie & Fitch’s Fall 2026 campaign around an oversized trench, mixed shirting and relaxed denim with deliberate depth.
Emily Ratajkowski fronts Abercrombie & Fitch’s Fall 2026 campaign, launched on July 30, 2026, in a look that treats heritage basics as a study in accumulation. A tan trench, plaid shirt, denim layer, white tank and wide-leg jeans build depth without losing a clear hierarchy.
The ankle-length coat gives Emily Ratajkowski in layered Abercrombie campaign styling its largest frame. Broad lapels, shoulder tabs and loose double-breasted panels create volume around the body, but the open front prevents the trench from swallowing the clothing beneath it.
Inside that frame, the brown plaid shirt and pale blue denim layer perform different jobs. The check introduces warmth and pattern, while the denim panels connect directly to the washed jeans below. A fitted white ribbed tank provides the cleanest visual pause, breaking up two button-front layers before the silhouette expands again through the trousers.
The jeans are deliberately relaxed, with a low, easy fit and wide legs that pool over pointed brown pumps. Their scale matches the trench rather than competing with it, which allows the outfit to read as one long, loose proposition instead of a fitted top beneath oversized outerwear.
Photographed by Cass Bird, the celebrity fashion campaign draws on Abercrombie & Fitch’s Manhattan heritage without reproducing it literally. Traditional prep references remain visible, but exaggerated proportion gives them a more current rhythm.
The campaign image succeeds because every layer remains identifiable. Nothing is hidden, yet no single piece has to carry the entire story.
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