Dua Lipa – YSL Beauty “Make Me Blush” Campaign – 2025 (more photos)

The campaign, announced on January 8, 2025, features Lipa in a series of posts that tease the launch with the word “Circle,” culminating in a reel where she candidly states that this blush is the “only thing that makes me blush.” This aligns seamlessly with her known aesthetic of bold, yet sophisticated choices in fashion and beauty, reinforcing her influence on both.

The “Make Me Blush” blush comes in a circular package with YSL branding and golden accents, offering six shades that match the previously known liquid blush versions. Fans and beauty enthusiasts have expressed enthusiasm on social platforms, with comments reflecting both admiration for Lipa’s look and anticipation for the product’s release. However, there has been a palpable frustration among some followers eager for the blush to be available on the YSL Beauty website, highlighting the high demand and expectations set by this campaign.

Dua Lipa, who has been a face for YSL Beauty since her endorsement of the Libre fragrance in 2019, continues to be a pivotal figure in driving the brand’s makeup line into the spotlight. Her choice of this campaign for 2025 not only showcases her evolving relationship with the brand but also her capability to connect with audiences through beauty products, extending her influence beyond music into the realms of fashion and cosmetics.