Alix Earle Unveils Beachside Whimsy in Lovers + Friends

Alix Earle’s dog-day uniform—sun-bleached, cheeky, and TikTok-ready—turns a seaside stroll into a soft-focus campaign for coastal cool (and canine couture).

There’s something delightfully unserious about Alix Earle’s July 20th Instagram drop: a beach, a bikini, and a cap that reads “Dog Days of Summer.” But unserious doesn’t mean unstyled.

Wearing the Searching for Top and Bottom set by Lovers + Friends, Earle leans into the kind of low-effort polish that’s become her signature. The red bikini—cut clean, with a classic triangle silhouette—offers just enough retro flirtation to feel intentional. It’s not trying to be archival; it’s trying to be worn.

The cap, from Dog Park Daywear, adds a wink of irony—because of course the internet’s favorite “hot mess” would accessorize with merch that’s part meme, part mood board. Her white baseball cap, paired with tousled beach hair and a no-makeup makeup glow, feels like a nod to early-aughts paparazzi chic (think Lindsay Lohan post-surf lesson).

Alix Earle Unveils Beachside Whimsy in Lovers + Friends – July 2025

Share what you think