Alessandra Ambrosio and boho-chic retailer Planet Blue are pleased to announce the exclusive launch of apparel for the ále by Alessandra lifestyle brand. Designed and curated by Ambrosio in collaboration with Planet Blue, the Spring 2014 collection is scheduled to launch March 17 at Planet Blue retail store locations and on-line boutique shop, www.shopplanetblue.com.
“I cannot think of a better place to launch the apparel for my brand,” says Ambrosio. “I have been a fan of Planet Blue since I moved to California, and the brand’s authentic bohemian beach vibe is the perfect backdrop for my very first collection.”
Silhouettes include short and long dresses, ruffled skirts, peasant blouses and uniquely designed knits. The look and fit of the collection is feminine and effortlessly sensual, reflecting Alessandra’s unique Brazil-bohemia-meets-Malibu-chic style. The fabrics are soft and flowing, and include hand-dyed tie-dye, embroidery, laser cut and pure silks, as well as prints such as paisley, floral and feathers. Retail prices range from $60 – $260.
“We are excited to be the exclusive launch partner of the ále by Alessandra line” says Ling-Su Chinn, Planet Blue¹s Founder and Creative Director. “Alessandra’s personal style has always embodied our Cali-boho aesthetic, and she brought an amazing amount of vision, insight and inspiration to the design process. The collection is a true reflection of Alessandra.”
The ále by Alessandra Spring 2014 brand campaign, conceptualized by Ambrosio, was shot in the desert in Southern California and showcases the collection’s effortlessly chic style. Hand selected by Ambrosio, the team behind the campaign was comprised of industry experts from her 15 years experience in the fashion industry.